The Sixth Sense is more traditional, using slow dread to build toward its much-talked-about twist. They might fall under the same genre umbrella, but other than the original story aspect, these movies are very different. This isn’t a case of the Highlander there can, in fact, be more than one horror sleeper hit. 'Oh man,' I thought, 'we're never going to get any box office." Then Blair Witch opens, people are going in droves, it's on the cover of Newsweek and Time. ''I thought, 'Wait until the world sees we're going to be the big sleeper movie of the year.' There hadn't been a great horror film in years. As he told The New York Times a few weeks after Sixth Sense's wildly successful release: How did the summer of ‘99 end up producing huge hits that had their feet placed firmly in horror?Ĭoming on the heels of The Blair Witch Project, less than a month after it opened wide to such big numbers, concerned director M. Audience behavior and desires cannot always be foretold, which is how a movie like The Sixth Sense ended the year in the number two domestic box office position, sandwiched between much more likely candidates: Star Wars: Episode 1 - The Phantom Menace and Toy Story 2.
Replicating success is a big part of showbusiness, so when a curveball like this is thrown, it becomes a point of fascination and fixation.
Both were original stories that were not sequels, reboots, spin-offs, or adaptations of popular books or comics. The summer of 1999 delivered a sleeper hit double bill that sent Hollywood executives scrambling to pinpoint the reason behind the success of two genre movies.
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