The researchers did note that certain details disappear from flashbulb memories, like the hairstyle of the teacher who answered the phone and gasped that Kennedy was dead. "Indeed," Brown and Kulik wrote in 1977 in the journal Cognition, "it is very like a photograph that indiscriminately preserves the scene in which each of us found himself when the flashbulb was fired." Harvard researchers Roger Brown and James Kulik noticed that people seemed to have particularly vivid memories of where they were when they heard news the president had been shot. Kennedy in 1963 sparked the first scientific description of flashbulb memories.
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